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Fighting the War of Attrition

Patton used fear. William Wallace invoked honor. And Michael J. Beresford, the commander and chief of a small army of Web site developers at NetScope Inc., resorts to the most unlikely tactic to instill loyalty in his troops: uncommon decency. To build a cohesive unit and discourage would-be deserters, Beresford has taken a less regimented approach and these are his marching orders.

Don´t pull rank. Differences are bound to arise. The key is creating an environment of mutual respect, so that life´s little conflicts never escalate into a civil war.

Inform the troops. To tear down the wall that often exists between officers and the rank and file, he recommends giving periodic state-of-the-union addresses concerning all business matters – good and bad. "[It’s best to] make everyone feel a part of it," Beresford says. "We make sure they don’t feel like they’re just worker bees, but that what they do directly affects the outcome of the product."

Muster. Beresford and troops plan bi-weekly get-togethers barbecuing out back or catching a basketball game. It is a chance to talk shop, chew the fat, or if nothing else, trigger the free flow of ideas. By hanging with the boss, says Beresford, "They feel a little more comfortable, and if they have an opinion on how things should work, they feel free to speak up and don´t feel intimidated."

At ease, soldiers! Playing together is just as important as working together. Engaging in a little revelry or friendly competition at the office can provide the adrenalin rush both you and your staff need to get over the hump. At NetScope, the day begins with a rousing game of Quake. "It’s kind of like electronic espresso. [We play] instead of having coffee. It gets your blood flowing," says Beresford.

Remember your mission. Fun and games do build morale and camaraderie, but it is the work itself that inspires the troops to show up for duty each day. "I have to keep the structure," Beresford says, "and I remind people that we´re a company – that we do have a lot of fun, but we also have to do a lot of work."

SOURCE: Nicole L Torres, Entrepreneur’s Start-Up Magazine

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