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Effectively Managing Negative Online Reviews Can Improve Your Bottom Line

The statistics are staggering: Before buying, 70% of Americans now say they look at product reviews. Over half of Millennials (aged 18-34) trust the opinions of strangers online over those of friends and family. Brands with high “social media activity” (this includes reviews) increased revenue by as much as 18%. Surveys show that 75% of […]


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